- $249
The Funnel Craftsman
- Course
- 57 Lessons
A deep-dive technical and strategic course on funnel building. It features a dual-track approach: "Funnels as a Service" for freelancers onboarding clients with legal templates and moodboards, and "Funnels for Your Business" focusing on the product launch roadmap, including opt-ins, sales pages, and upsells.
Contents
COURSE INTRODUCTION
START HERE: Welcome, Craftsman!
ADDED FREEBIES ✨
YOUR BONUSES: Access Them Here
Ultimate Outreach Scripts
6 Questions to Ask Your Client
BONUS: WTFunnel?
What's the Purpose of a Funnel?
Funnel vs. Website
Top 3 Funnel Softwares
Terms and Jargons
Software to Use
ON MINDSET
The Funnel Craftsman Mindset
FUNNELS AS A SERVICE
🔽
The next following modules are most useful for freelancers who wants to offer funnels as a service.
MODULE 1: ONBOARDING
Legal Document Templates
Onboarding Email File Cabinet
When To and Not To Send a Detailed Project Brief
What's a Deal Memo and When Should You Use It
Understanding One Off Contracts
Understanding Per Hour Contracts
Understanding Invoices and How to Send Them
MODULE 2: MOODBOARDING
Analyzing a Project Brief
Access Management
Collecting Assets
Making a Moodboard
Copy Run-Through
MODULE 3: PROTOTYPING
Introduction to Kajabi
Important Parts of a Funnel Page
Design Principles - Beginner Design Rules
Design Principles - Intermediate Design Rules
Conversion Principles
Laying it all out together
Revisions
Layout Demo & Technical Execution
MODULE 4: DESIGNING
Prototyping & Layout Demo
How do I do it?
Importation
Integration
Testing
MODULE 5: OFFBOARDING
Disengagement Letter
Product Launch Funnel & Why is it My Favorite
FUNNELS FOR YOUR BUSINESS
🔽
The next modules are most useful for business owners who wants to grow their business.
MODULE 1: THE FUNNEL ROADMAP
The Product Launch Funnel (A Closer Look)
Product Launch Funnel Overview
Carving Out a Perfect Offer
The Opt-in Page
The Thank You Page
The Sales Page
The Video Pages
The Checkout Page
Upsells & Downsells
FUNNEL CHEATSHEET
Funnel Cheatsheet: Opt-in Page
Funnel Cheatsheet: Sales Page
Funnel Cheatsheet: Checkout Page
Funnel Cheatsheet: Email
MODULE 2: VALUE PAGES
Foundational Structure
Content of the Value Pages
The Soft Pitch Trifecta
The Eclectic Structure
Production